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Agenda

Session Filters

Day 1 Monday, October 2

  • October 2
  • 8:30 am - 12:45 pm
  • Stage 1
  • Pre-Conference
  • An editorial content calendar and other actionable worksheets and guides
  • Tactics on how to convince your boss to invest in content marketing
  • How to align your processes, priorities, and people to drive new business
  • A background on the history and philosophy that drives content marketing
  • Ways to jumpstart your strategy with simple ""hacks"" that actually work
  • Inspirational advice to align your team and create a content marketing culture
  • October 2
  • 8:30 am - 12:45 pm
  • Stage 2
  • Pre-Conference
  • Understand what RankBrain is
  • Choose the right keywords
  • Determine if linking still matters
  • List content factors that really make a difference. Is it quality, quantity or both?
  • Measure SEO ROI, and the impact it has on your business
  • Justify your investment in SEO
  • Define AMP, and it’s importance
  • Solve the most common SEO pitfalls
  • Maximize your SEO investment
  • October 2
  • 1:15 pm - 2:15 pm
  • Opening Keynote
  • October 2
  • 2:30 pm - 3:00 pm
  • Stage 3
  • Better understand how to incorporate augmented reality into consumer activations
  • Use your existing content in new immersive environments
  • Understand the design and consumer interfaces can make or break your marketing campaign
  • October 2
  • 3:15 pm - 3:45 pm
  • Stage 1
  • Comprehend why it’s important to think mobile-first
  • Develop a cohesive strategy to making a mobile-first shift
  • Understand what areas still need desktop attention
  • Decide what marketing channels to ditch and which to double down
  • Discover new technologies that can help your company compete in a mobile landscape
  • October 2
  • 3:15 pm - 3:45 pm
  • Stage 2
  • How to create dynamic, targeted, predictive & measurable experiences
  • How to shift your marketing focus from campaigns to content marketing
  • New approaches to experience creation that are cheaper, faster, and more impactful.
  • October 2
  • 3:15 pm - 3:45 pm
  • Stage 3
  • Look at visual and interactive signals to build trust in the experience and product
  • Asses designs for how the viewer will trust their visual and interactive messages
  • Look at a products long term success based on trust, rather than short-term profit gains
  • October 2
  • 4:00 pm - 4:30 pm
  • Stage 3
  • Create automated email campaigns based on the data you’re collecting in CRM
  • Generate variable content that matches your audience’s interests
  • Better understand your true campaign ROI
  • Foster friendships with both your Sales and Accounting Departments
  • October 2
  • 4:45 pm - 5:15 pm
  • Stage 2
  • Define what identity resolution is and why it matters so much
  • Utilize people-based marketing to recognize consumers across channels
  • Enable more effective targeting, measurement, and personalization use cases
  • October 2
  • 4:45 pm - 5:15 pm
  • Stage 1
  • Understand the #1 reason content doesn't convert for most companies
  • Launch a successful content marketing program with no budget
  • Implement effective new ways of measureing your content strategy's success — the right way
  • October 2
  • 5:30 pm - 6:15 pm
  • Keynote
  • October 2
  • 6:15 pm - 7:00 pm

Day 2 Tuesday, October 3

  • October 3
  • 8:30 am - 9:00 am
  • Stage 2
  • Calculate annual test impacts in a more accurate manner than past models.
  • Organize test results to show value in key areas
  • Design auto-calculating spreadsheets
  • Show leadership testing’s impact in a language they understand
  • October 3
  • 9:15 am - 9:45 am
  • Stage 1
  • Define the team’s Connected Ecosystem and Connected Design strategy.
  • Inform the teams on the design process of their Connected Ecosystem.
  • Design application for popular streaming media devices like Smart TV’s, Gaming Consoles and devices like Apple TV and Roku.
  • Understand the ways that emerging technologies like VR+AR can be included in the connected strategy.
  • October 3
  • 10:00 am - 10:30 am
  • Stage 2
  • Learn how consumers today are searching for your business
  • Understand why they might be choosing your competitor over you
  • Increase your chances of being chosen by learning how to manage your presence across the web
  • Take control of your online presence with a comprehensive scan showing how your business appears across 60+ websites
  • October 3
  • 11:00 am - 11:30 am
  • Stage 2
  • Develop genuinely useful personas
  • Incorporate user roles more strategically into your integrated marketing plans
  • Create Customer Journey Maps that are actually usable
  • Introduce Experience Maps into your digital strategy
  • Develop better, more advanced A/B Testing methodologies
  • October 3
  • 11:00 am - 11:30 am
  • Stage 1
  • How to perform deep content topic ideation to capture organic traffic
  • Ways to shift your strategy to adopt agile methodologies
  • Magic of a Hub & Spoke content model
  • Why search engine optimization is more critical than ever
  • October 3
  • 11:45 am - 12:15 pm
  • Stage 1
  • Understand why the Bee is such an important framework for your marketing decisions
  • Take the Beyoncé approach to your marketing efforts
  • Approach how you keep you and your organization aligned to your customer's needs, and
  • Enjoy some of Sasha Fierce's favorite jams along the way
  • October 3
  • 11:45 am - 12:15 pm
  • Stage 3
  • Understand the fundamentals behind why Design Thinking works
  • Implement a rock solid Design Thinking process to your product and marketing campaigns
  • Advanced tops for applying Design Thinking Methodology to your web strategies
  • October 3
  • 12:30 pm - 1:30 pm
  • Lunch Keynote
  • October 3
  • 1:40 pm - 2:10 pm
  • Stage 1
  • Understand why it's no longer about being the ""best"" digital marketer - that time has passed
  • Relate to the three imperatives for embracing the post-digital mindset
  • More adeptly address your customers' digital and physical needs all at once
  • October 3
  • 1:40 pm - 2:10 pm
  • Stage 2
  • Optimize your digital brand to increase conversions
  • Connect with the right customers and users in the flow of their day and be relevant to the context you find them
  • Align your digital brand with the digital trail people take to explore their interests
  • Get the latest tools to leverage for your digital brand"
  • October 3
  • 1:40 pm - 2:10 pm
  • Stage 3
  • Combine digital experiences with customer data to predict what users are likely to respond to different messages
  • Use performance and touch-points data to map content strategies
  • Understand how your content is working in support of your SEO efforts today and how to improve it
  • October 3
  • 2:20 pm - 2:50 pm
  • Stage 1
  • Identify the key 20% of actions that drive 80% of results
  • Adapt to the recent Google changes and position your strategy ahead of the evolving algorithm
  • Use the most recent SEO tools, techniques and strategies that will not break the bank
  • Remove the complexity of tasks and streamline projects to move the needle
  • Collect actionable data to make the case for SEO budget and support
  • Design an agile and inclusive SEO process that works for everyone
  • Eliminate project downtime, reduce cost, and effect transformational change
  • October 3
  • 2:20 pm - 2:50 pm
  • Stage 2
  • Learn 5 important traits of “digitally fit” organizations and brands
  • Get a framework to assess your organization’s digital fitness level
  • Discover how marketers are leading change and helping their brands get fit today
  • Learn how to make the case for changes in your organization, collaborate across teams, and exceed digital expectations
  • October 3
  • 2:20 pm - 2:50 pm
  • Stage 3
  • Understand the importance of ""UXing"" your environment
  • Create a strategic roadmap for your department
  • Identify a measurable opportunity to utilize for validation
  • Identify and utilize the best metrics that validate the ROI of UX
  • October 3
  • 3:00 pm - 3:30 pm
  • Stage 3
  • Develop a customer purchase journey map in three general stages
  • Align your company’s content to the three main stages of a customer purchase journey
  • Identify where customers are in purchase journey based on content consumption and responses to triggers
  • Map content sequences to help identify “next best offers” to put in front of consumers
  • October 3
  • 3:00 pm - 3:30 pm
  • Stage 2
  • Build your and your team's content missteps into a framework for success
  • Create a culture where everyone adopts a ""fail fast"" philosophy
  • Immediately implement critical content marketing survival techniques
  • Turn cringe-worthy content moments into valuable lessons learned
  • October 3
  • 3:40 pm - 4:10 pm
  • Stage 2
  • How to create a data-driven culture, and bring along everyone on your team
  • How to use data to define your marketing strategy
  • How to design game-changing dashboards to focus everyone on what is really important
  • October 3
  • 4:20 pm - 5:10 pm
  • Closing Keynote
  • October 3
  • 4:20 pm - 5:10 pm
  • Closing Keynote
  • Identify the common business process pitfalls that lead to boring content and how to avoid them
  • Understand the importance of tying business needs and brand truths to consumer passion points and platform expectations
  • Describe how deep consumer insight methodologies such as digital ethnography and in-context interviewing lead to rock-solid content strategy
  • Describe how strategic planning techniques such as narrative mapping and agile creative briefs lead to compelling content
  • Create their own process for developing effective, consumer-centered digital and social content
  • October 3
  • 5:10 pm - 6:30 pm

Join us at DS Charlotte 2017

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