Header Image

Agenda

Session Filters

Day 1 Wednesday, October 03

1:15 pm - 2:15 pm

Opening Keynote

Keynote
  • Scott Dikkers, The Onion
  • Scott Dikkers

2:30 pm - 3:00 pm

Business Storytelling: The Architecture Of Why People Will Care About Your Content

  • Understand the architecture of a great, fulfilling story and why audiences care
  • Develop the four pillars of the premise of your story, no matter how big or how small
  • Use seven straightforward questions to help develop your premise, and evolve the four pillars of your business story
  • Create an actionable check-list for the content you are creating to ensure you’re transforming good ideas into better stories
  • B2B
  • B2C
  • Content
  • Strategy

Stop Blasting, Start Conversing! A Success Blueprint for Cultivating Lasting Relationships with Email Marketing

  • Understand the five “levels” of messaging that should be part of your email marketing program
  • Articulate and justify the value and purpose of each level and campaign type
  • Identify the automated email campaigns that best serve your business model and prioritize their importance
  • B2B
  • B2C
  • Content
  • Customer Experience
  • Email
  • Strategy

Google’s AI is Smarter Than You: What That Means for Your AdWords and SEO

  • Daniel Russell, Go Fish Digital
  • Daniel Russell
  • Describe how Google is using AI to improve their internet services
  • Understand recent changes to Google’s SEO and AdWords algorithms that have been driven by Google’s AI
  • Find Google’s future patents and changes, and implement changes in your strategy accordingly
  • B2B
  • B2C
  • Conversion
  • Emerging
  • Search

3:15 pm - 3:45 pm

Managing and Marketing to Millennials

  • Attract, hire and retain Millennials that will surprise and delight you
  • Better understand what millennials want from their workplace leaders
  • Create marketing messages that resonate with millennials
  • Choose marketing platforms that millennials will respond to
  • B2B
  • B2C
  • Mobile
  • Social
  • Strategy

Your Brand Isn’t Boring: Generate Engagement and Brand Awareness

  • Paul Her-Sturm, Credit One Bank
  • Paul Her-Sturm
  • Identify and leverage key digital and partner resources to inform your content strategy and tactics
  • Align paid social tactics to enhance your engagement strategy
  • Develop an internal communication plan to build enhanced resources
  • Identify key social media metrics and relate them to additional business-critical KPIs
  • B2B
  • B2C
  • Branding
  • Content
  • Measurement
  • Social

Engaging your Audience and Keeping Their Attention with Gamification

  • Mitch Canter, Vanderbilt University
  • Mitch Canter
  • Understand the benefits of incorporating gamification into your marketing strategy
  • Define the terms involved with gamification, including the types of “players” your audience may fit into
  • Associate those players with types of gaming mechanics
  • Replicate real world examples of organizations that have implemented gamification in their marketing strategy
  • B2C
  • Customer Experience
  • Emerging
  • Strategy

4:00 pm - 4:30 pm

The Age of Invisibility

  • Mike King, iPullRank
  • Mike King
  • Understand trends in the features of organic search results
  • Apply six tactics to be effective in SEO
  • Optimize on-page content for search engine algorithms
  • Survive this age of invisibility
  • SEO
  • Strategy

The Feng Shui of Modern Email

  • Recognize design trends that prioritize engagement and accommodate mobile and desktop email clients
  • Better align messaging and calls to action with campaign objectives
  • Boost ROI with personalization that moves the needle
  • Identify opportunities to streamline messaging and production processes
  • Leverage the CTA secret that gets the click—even among disengaged subscribers
  • B2C
  • Content
  • Conversion
  • Data
  • Email
  • Mobile
  • UX/Design

Experiential Marketing: How the Best Brands Amplify Their Live Experiences Through Digital

  • Brendan Walsh, Mole Street
  • Brendan Walsh
  • General background on Experiential marketing techniques and how they intersect with a social/digital campaign
  • Profiles of some of the best known brands and how they use it effectively
  • Video examples for reference within the retail, hospitality, fmcg, tourism and entertainment space
  • New tools that are available to capture social information at events without hashtags
  • B2C
  • Conversion
  • Data
  • Email
  • Mobile
  • UX/Design

4:45 pm - 5:15 pm

SEO Quick Wins: 20% of Actions for 80% of Results

  • Matthew Capala, Alphametic
  • Matthew Capala
  • Execute on the 20% of transformative actions that lead to 80% of your organic search results
  • Perform a quick, simple and action-oriented SEO audit to prioritize your content, backlink and technical strategies
  • Design a winning SEO game plan that will not break the bank
  • Implement an agile and inclusive SEO process
  • Adapt to recent Google changes and position your strategy ahead of the evolving algorithm (and the competition)
  • B2B
  • B2C
  • Content
  • Search

One Message, Many Voices: Content Consolidation at NASCAR

  • Amanda Lordy, NASCAR
  • Amanda Lordy
  • Organize a more streamlined process for content creation and distribution
  • Address cross-functional efficiency and communication challenges
  • More effectively leverage content creation and marketing resources
  • Produce more impactful, more engaging and overall better content
  • Content
  • Strategy

Everyday Behavioral Science For Better Conversion Optimization

  • Brian Massey, Conversion Sciences
  • Brian Massey
  • Develop a better understanding of your audience, its needs, and its behaviors
  • Launch campaigns with greater understanding and data-driven precision
  • Use and understand the data from your results more efficiently for future tests
  • B2B
  • B2C
  • Conversion
  • Measurement
  • Strategy

5:15 pm - 6:15 pm

Opening Reception

You made it to the end of Day 1 of DS Charlotte. High fives! After stuffing your brain with all of that good content, mix and mingle with fellow attendees, speakers, and sponsors. Enjoy beverages and snacks, and decompress a little before you gear up for a busy Day 2.

Day 2 Thursday, October 04

8:30 am - 9:00 am

Defining the Five Key Elements of Your Brand DNA

  • Adrion Porter, AP & Company
  • Adrion Porter
  • Develop a strategic process of building your brand (company or personal) using 5 elements as a framework
  • Understand the true difference between branding and marketing
  • Know fully why brand goes beyond just visual elements such as your logo – especially in today’s digital and mobile landscape
  • Differentiate your brand against the competition with an effective purpose, positioning and promise
  • B2B
  • B2C
  • Branding
  • Strategy

The Feng Shui of Modern Email

  • Jen Capstraw, Iterable
  • Jen Capstraw
  • Recognize design trends that prioritize engagement and accommodate mobile and desktop email clients
  • Better align messaging and calls to action with campaign objectives
  • Boost ROI with personalization that moves the needle
  • Leverage the CTA secret that gets the click—even among disengaged subscribers
  • B2B
  • B2C
  • Content
  • Conversion
  • Design
  • Email

9:15 am - 9:45 am

10 Critical Factors for Success in Content Marketing

  • Shana Sullivan, Vertical Measures
  • Shana Sullivan
  • How to nail a short, yet effective strategy
  • How to perform deep content topic ideation to capture organic traffic
  • Magic of a Hub & Spoke content model
  • Why search engine optimization is more critical than ever
  • Content you are not producing but should
  • Learn how to move past pressing “Publish” on content that doesn’t move the needle, and learn strategies to catapult your results and see just how potent content marketing can be for your business.
  • B2B
  • B2C
  • Content
  • Paid Advertising
  • Search

Social Media Matters: Developing and Sustaining Audience Engagement

  • Apply data-centric approaches to connect with your audience in ways that your competitors are not
  • Blueprint a social strategy to increase audience interactions by 160% or more
  • Increase traffic to your website through targeted, data-driven measures
  • Analyze and report on the Return on Investment (ROI) of your social media efforts
  • Data
  • Measurement
  • Mobile
  • Social
  • Strategy

Digital Goes Over the Top: Ad Strategies for the Connected OTT Consumer

  • Ben Van Horn, Spectrum Reach
  • Ben Van Horn
  • Understand how OTT has revolutionized the Video landscape
  • Create effective marketing strategies in the evolving OTT landscape
  • Develop a plan to reach the right audience in the growing OTT space
  • Paid Advertising
  • Strategy
  • Video

10:00 am - 10:30 am

How to Hack Facebook’s New Algorithm Changes

  • Carlos Gil, Gil Media Co.
  • Carlos Gil
  • Know the types of content Facebook gives preferential treatment to
  • Implement strategies for boosting organic Facebook reach and engagement
  • Go outside of the box with tips and tricks to optimize how you post on Facebook
  • Create a valuable checklist to help you reclaim your fans on Facebook
  • B2C
  • Content
  • Customer Experience
  • Mobile
  • Social
  • Strategy

How to Masterfully Version Your Video Content for Unique Audiences

  • Version your video content to appeal to disparate groups such as, lines of business, industries, and net new vs. customers
  • Create video content that can be adapted to co-marketing with various groups such as, partners, ABM customers, and“Must Win” account pursuits
  • Distill video into both gated and ungated content
  • B2B
  • B2C
  • Content
  • Mobile
  • Strategy
  • Video

Paying for SEO: A Method For Increasing Lead Volume By Over 300%

  • Garrett Mehrguth, Directive Consulting
  • Garrett Mehrguth
  • Understand the data that validates why you need to immediately execute this strategy
  • Identify third-party sites that rank well for your top queries
  • Implement 5+ tactics for maximizing the selected third-party sites so that they perform profitably
  • Search

11:00 am - 11:30 am

Bloody Hell! And Other Marketing Truths My British Mum Taught Me

  • Michael Barber, Godfrey
  • Michael Barber
  • Understand why we have to be more keenly focused than ever on customer experience and retention
  • Appreciate that we are often underserving our customer’s expectation of their experience
  • Learn a framework that will help ensure your products and services are more tuned to your customer’s needs and experience
  • Enjoy many of the equally amazing, applicable, and ridiculous lessons my British Mother taught me and how they apply to thinking through customer experience
  • B2B
  • B2C
  • Content
  • Customer Experience
  • Design
  • Strategy

Building a Personalized Consumer Engagement Platform

  • Greg Androney, Blue Cross Blue Shield NC
  • Greg Androney
  • Develop your own consumer engagement roadmap
  • Simplify the technical complexity of a marketing technology landscape
  • Have a sense of the Do’s and Don’ts when it comes to the strategy and implementation of a consumer engagement platform
  • Better understand the challenges of personalization in a regulated environment and what to do about them
  • Conversion
  • Data
  • Strategy

Why 80% of Marketers are Failing with Display, and How to Fix it Fast!

  • Jeremy Hudgens, Genius Monkey
  • Jeremy Hudgens
  • Better understand your customers’ journeys, and how they should be applied to your strategy
  • Recognize how display advertising fits into your overall marketing strategy
  • Utilize Google Analytics and other tools to measure the metrics that matter
  • Optimize your ad spend and improve your ROI
  • Paid Advertising
  • Strategy

11:45 am - 12:15 pm

Innovate to Elevate: The Data-Driven Marketer

  • Bryce Gartner, Icimo
  • Bryce Gartner
  • Understand the current role of big data and analytics in the digital marketing landscape
  • Identify three critical skills needed to innovate as a data-driven digital marketer
  • Identify an actionable data-driven plan to apply during your next concepting or ideation session
  • B2B
  • B2C
  • Data
  • Strategy

Measuring the Moment: Pro tips for Monitoring User Behavior

  • Create and use events to understand user behavior
  • Use a tag manager to more effectiely measure events, goals and other data points
  • Track people, not disjointed sessions, using existing site data
  • B2B
  • B2C
  • Content
  • Customer Experience
  • Measurement
  • Search

Filling the Funnel: How to Build a Content Marketing Strategy for Growth

  • Kate Richling, MediaMonks
  • Kate Richling
  • Identify your company’s whitespace and define talk tracks to target and align your content efforts
  • Flush out your content strategy by building user personas, picking a platform, creating a content calendar and setting goals
  • Work hand-in-hand with sales to fill the funnel, drive ROI and affect the bottom line
  • Go beyond the blog to take your content farther (think across growth – and making your strategy global and scalable)
  • Content
  • Strategy

12:30 pm - 1:25 pm

Lunch Keynote

Keynote
  • Ann Handley, MarketingProfs
  • Ann Handley

1:40 pm - 2:10 pm

Trigger Emails Made Simple

  • Understand, and recognize how trigger emails are different from your other marketing emails.
  • Collaborate with your development team more effectively to keep those emails updated
  • Use a specific strategy to organize your email workflow
  • B2B
  • B2C
  • Conversion
  • Email

Going Mobile: Adjust Your Marketing Strategy to Fit in a Mobile-First World

  • Comprehend why it’s important to think mobile-first
  • Develop a cohesive strategy to making a mobile-first shift
  • Understand what areas still need desktop attention
  • Decide what marketing channels to ditch and which to double down
  • Discover new technologies that can help your company compete in a mobile landscape
  • B2C
  • Content
  • Design
  • Emerging
  • Mobile
  • Strategy

Search Engine Optimization in a User First World

  • Jake Finkelstein, Method Savvy
  • Jake Finkelstein
  • Evaluate your website’s current user experience through the lens of search engine optimization.
  • Utilize user experience design principles to improve SEO performance.
  • Build better audience personas to align exceptional user experiences with searcher intent.
  • B2B
  • B2C
  • Conversion
  • Customer Experience
  • Data
  • Search
  • UX/Design

2:20 pm - 2:50 pm

Think Like A Fan: Create Relatable Content, Insight Meaningful Interactions and Activate Your Community of Fans

  • Brian Fanzo, iSocialFanz
  • Brian Fanzo
  • Understand how the latest news feed changes impacts organic reach and Facebook Ad spend
  • Build a content strategy from the fans perspective focusing on creating “participatory content” targeted at an active audience rather than social spectators
  • Implement employee advocacy and influencer relation programs that create social media conversations and drive organic reach of content on social media
  • B2C
  • Content
  • Customer Experience
  • Mobile
  • Search
  • Social
  • Video

B2B Omni-Channel: Transforming an Organization with People, Process and Technology

  • Jenny Hooks, Cisco
  • Jenny Hooks
  • Understand the dependencies of people, process and technology on delivering an omni-channel customer experience
  • Crush organizational siloes to deliver the best experience for customers
  • Implement small things that can make a big difference in your customer experience, regardless of which technologies you have access to
  • B2B
  • Customer Experience
  • Strategy

The Brand Called Compassion

  • Keesa Schreane, Thomson Reuters
  • Keesa Schreane
  • Know your brand’s mission
  • Communicate how people benefit from your brand mission
  • Stay true to your audience and mission
  • Value your evangelists
  • Deliver on your brand promises
  • Branding
  • Strategy

3:00 pm - 3:30 pm

The Future Of B2B Marketing: Trends For The Contrarian Marketer

  • Jann Martin Schwarz, LinkedIn
  • Jann Martin Schwarz
  • Understand why you should always stick with your old creative
  • Not be fooled by cheap media buys that are actually expensive
  • Explain why “Brand Newsrooms” are a horrible approach to content
  • Define why real-time marketing is one of the worst ideas in marketing
  • B2B
  • Strategy

Harnessing the Power of Amazon: Customer Acquisition, Lead Generation, and Proof of Concept Sales

  • Robyn Johnson, Best From The Nest
  • Robyn Johnson
  • Use Amazon as a way to drive growth for brands and products
  • Understand key elements for Amazon SEO and conversion
  • Get initial conversions and protect your brand on Amazon
  • B2C
  • Measurement
  • Mobile
  • Search
  • Strategy

Designing for Turing: Voice, AI, and the Future of CX

  • Jason Snook, CapTech Consulting
  • Jason Snook
  • Understand the current industry trends around voice-enabled technology and artificial intelligence and how they impact yoru business.
  • Understand the the spectrum of design, adoption, privacy, security, accessibility implications of voice technologies and AI
  • Actively participate developing the future trends of voice and AI as part of your overall business and marketing strategies
  • B2C
  • Customer Experience
  • Design
  • Emerging
  • UX/Design

3:40 pm - 4:10 pm

Facebook #LIVE: How to Engage Your Followers and Grow Your Audience in New Ways

  • Why Facebook Live? Learn how going live on Facebook provides the greatest return for your time spent
  • Recommended tools and resources to shoot a great Facebook #LIVE video on any budget
  • Planning and optimizing Facebook Live strategies and campaigns, with step-by-step, hands-on instruction
  • B2B
  • Content
  • Mobile
  • Social
  • Video

WAKE UP Your Digital Marketing

  • Tiffany Starnes, Starnes Solutions
  • Tiffany Starnes
  • Deploy social listening tactics to monitor online conversations about specific topics for your business
  • Develop a customer persona to understand how to approach your audience with the right message
  • Allocate resources wisely to the most appropriate content and channels
  • Analyze results to assess performance
  • B2B
  • B2C
  • Content
  • Customer Experience
  • Social
  • Strategy
  • Video

4:10 pm - 5:10 pm

Closing Reception

Is your brain full now? Thank you so much for joining us for two days of wall to wall marketing goodnes.. Before you say those final goodbyes and make those final connections, join us for a beverage or two at the Closing Reception, immediately after sessions.

Join us at Digital Summit Charlotte 2018

Subscribe to our newsletter