How do you align your content with today’s fluid, non-linear customer purchase journey? Why does alignment even matter? This session will help marketers think about the customer journey in broader stages to understand content’s role in customer acquisition and how it can help facilitate conversions: visitors to sales leads and sales leads to new customers.
After this session you’ll be able to:
- Develop a customer purchase journey map in three general stages
- Align your company’s content to the three main stages of a customer purchase journey
- Identify where customers are in purchase journey based on content consumption and responses to triggers
- Map content sequences to help identify “next best offers” to put in front of consumers