By 2018 it’s forecasted that 76% of all consumer internet traffic will be viewing online video, and live video is leading the charge with some of the highest engagement. This session will uncover why live video is one of the most important emerging channels for online customer interaction, how to set up your live video campaigns for success, and why growing consumer desire for authenticity makes this one of the best places for your digital spend.
At the end of this session, you’ll be able to:
- Understand trends in online video consumption and how live video has created a new paradigm for customer interaction
- Get started with live video campaigns and measure ROI
- Explore effective examples of live video digital marketing from top brands
- Discover why “canned/ scripted” content is antithetical to a growing consumer desire for authenticity