You have a great product and you have taken the time to create on-site content to promote it. You wrote about it, you took great photographs, and you filmed demonstrations for your audience to explain “the why”. Now where’s all the traffic? Content is king but the truth is your content is only as powerful as its ability to get in front of the right audience at the right moment in their journey – that’s where amplification strategy comes into play. This session will review how to assess your existing digital marketing efforts for gaps in content and delivery and teach you how to begin crafting a solution for a full-funnel amplification strategy.
At the end of this session, you’ll be able to:
- Understand what is content amplification is
- Identify content gaps and distribution gaps
- Craft a holistic amplification strategy
- Measure amplification ROI