The Data Driven CMO: Team, Tools, and Tactics in the Age of Digital Marketing

June 12, 2017

Today’s data-driven landscape has transformed our economy into a sharing economy, allowing us to share just about anything. Companies are leveraging data to better deliver efficiency, personalization, and trustworthiness to the modern consumer. Across all industries, collaborative data-driven decisions are being made between both marketing and IT executives, who are tasked with the need to successfully use enterprise data insights to boost revenue generation. With data being generated at every second of everyday, how do executives utilize real time data to stay ahead of the competition and keep up with emerging trends?

After this session, you’ll be able to:

  • Create a data-driven culture, and bring along everyone on your team
  • Use data to define your marketing strategy
  • Design game-changing dashboards to focus everyone on what is really important