Failing Your Way to Content Marketing Success

June 16, 2017

Have you ever noticed how everyone makes content marketing seem so much easier than it actually is? Everyone today has a flawless success story to tell. But you and I both know they’re just that: stories. What most people don’t talk about is the trail of content mistakes and mixups that paved that path to success. So, rather than hide our marketing missteps, we should embrace them, because that’s where content wins really come from. And we’ll do just that with this humorous and light-hearted talk.

After this session, you’ll be able to:

  • Build your and your team’s content missteps into a framework for success
  • Create a culture where everyone adopts a “”fail fast”” philosophy
  • Immediately implement critical content marketing survival techniques
  • Turn cringe-worthy content moments into valuable lessons learned