While brands have been chasing after millennials for years, growing up behind them is a generation of true digital natives—Generation Z. In this session we’ll navigate some key differences between Gen Z and their millennial counterparts and cover why these generational idiosyncrasies matter to forward-thinking marketers regardless of their industry. From microinfluencers and messaging apps to brand ambassadors and bots we’ll cover which trends deserve your attention and dollars in coming years to reach younger consumers.

After This Session You’ll Be Able To:

  • Create effective content that resonates with digital natives
  • Understand which platforms to focus on to engage with Gen Z
  • Identify trends that are smart investments of time and budget to reach younger consumers