The holiday season is a crucial time for B2C digital marketers. Consumers more and more are relying on digital communications as a major part of the purchase cycle. Your strategy during this time can make or break your success.
After this session, you’ll be able to:

  • Identify actionable steps to begin your holiday planning
  • Have an understanding of ways to improve your strategy
  • Develop a customer-centric approach to your holiday marketing plan