Often in organizations there’s an unspoken assumption that Marketing and UX are opposite forces and shouldn’t be mixed together. Michael Salamon thinks that’s hooey and will break down what these two disciplines share, the common goals Marketing and UX strive for, and how in today’s disrupted customer decision journey Marketing and UX can be a dangerous recipe for success.
At the end of this session, you’ll be able to:

  • Explore the ancient history of the Customer Decision Journey
  • Visit the modern ruins of the Accelerated Loyalty Model
  • Welcome the future of Broken Loyalty Journeys