How National Brands Get Local
In this era of digital marketing and online interaction, marketers are tasked with the challenge of connecting with consumers where they’re making spending decisions—in their local communities. National brands face many challenges when trying to reach consumers hyper-locally, with relevant messaging, targeting, and authentic word-of-mouth. This session will teach you how to overcome those challenges.
At the end of this session, you’ll be able to:
- Implement a national marketing strategy to connect with customers locally
- Establish your brand as a trusted neighborhood name through word-of-mouth
- Build brand awareness with granular targeting, messaging, and segmentation
- Reach audiences in the mindset to get things done