The ability to grab and hold a user’s attention, especially on a mobile device gets more difficult every year. Video content in Social Media is quickly becoming the cost effective way to cut through the noise and hold people’s attention. With options like live and native video on Facebook, LinkedIn, Twitter, Instagram, and Snapchat; YouTube is no longer the only and might not even be a marketer’s first option.
After this session, you will be able to:

  • Prioritize the various social media video options from high-end production to live mobile streaming for your brand
  • Maximize the impact of video content with behavioral retargeting
  • Track and optimize social video in marketing campaigns.