B2B Marketers: Tell a Brand Story Your Audience Actually Wants to Hear

This session focuses on the key differentiators for creating a stand-out brand, how to better reach target audiences and deliver a message that resonate successfully. If you’re a digital marketer who’s ready to take their brand up a notch with content that makes, not breaks, the effectiveness of a company’s narrative.

After this session, you’ll be able to:

• Understand the importance of not just identifying, but truly knowing a target audience and the potential impact of audience behavior
• Utilize different tactics and channels to deliver one, cohesive message about who your company is and how it stands out in the market
• Differentiate between brand storytelling strategy and a brand campaign