Everyday Behavioral Science for Conversion Optimization

The days of “”Launch and See”” campaigns are behind us. When behavioral data was expensive and time-consuming, this approach was justified. Today, you can answer almost any question you have about a campaign right from your desk, before you launch. In this session, you’ll discover how to integrate behavioral science into your daily campaign development with specific tools and techniques. These are the proven strategies that will increase conversion optimization.

After this session, you’ll be able to:

  • Understand why so many campaigns fail and how to course correct
  • Develop a better understanding of your audience, its needs, and its behaviors and apply this insight to your conversion optimization efforts
  • Launch campaigns with greater confidence