How to Go From a Regular Brand YouTuber to a COOL Brand YouTuber

If you’re like most brands, you’re using YouTube as a bucket to hold all of your video content. You can do better. Hear from Sonja Likness of Duke University and find out how Duke has pivoted the way they use YouTube to capitalize on it as a social media channel, rather than just a video hosting platform.

After this session, you’ll be able to:

  • Use YouTube’s social media functionality to boost the efficacy of your video content
  • Curate your YouTube channel to take advantage of the subscription model
  • Reach a wider audience with your video content by capturing native YouTube users