Defining the Five Key Elements of Your Brand DNA

As a marketing leader, you cannot put all of the weight of your brand on just your logo. It’s important to know that your brand is the complete story of what you want to communicate, and the perception that you want to leave in the hearts and minds of your target audience. This session will unpack the 5 key elements that truly define the foundation of a brand, while providing marketers with a strategic approach to their brand development.

After this session, you will be able to:

  • Develop a strategic process of building your brand (company or personal) using 5 elements as a framework
  • Understand the true difference between branding and marketing
  • Know fully why brand goes beyond just visual elements such as your logo – especially in today’s digital and mobile landscape
  • Differentiate your brand against the competition with an effective purpose, positioning and promise