Ethos, Pathos & Logos: Persuasive Video Advertising Techniques

Ethos, pathos and logos are techniques of persuasion that form the rhetorical triangle. A compelling argument, sales pitch, speech, or commercial ideally uses elements of all three strategies. In this session, we’ll show you how to employ each of the techniques and present some awesome examples along the way. This session will give you tactics you can implement to develop a data-driven, psychology-based video marketing strategy, which will produce more successful video marketing content.

After this session, you’ll be able to:

  • Apply Aristotle’s Rhetorical Triangle to your advertising strategy
  • Implement Ethos, Pathos, and Logos in your video marketing
  • Create videos with strategic language to best reach and persuade your target audience

This session is for digital marketers who have several years’ experience with content strategy and want to take their expertise to the next level using strategic video marketing message techniques.