Everything You Should Know About Email in 30 Minutes

Let’s face it. Email isn’t the sexiest of marketing tactics, but people continue to love it and organizations drive substantial ROI from the channel. The problem is that most organizations aren’t doing email well. We send emails that lack context, doesn’t use the right data to personalize content, tests the wrong variables, and, very often, doesn’t get delivered.

We can solve these issues by leveraging different tactics to ensure our emails make it to the Inbox, use the right content at the right time and to the right subscriber.

After this session, you’ll be able to:

  • Understand the psychological impacts of lousy email marketing
  • Determine if you’re making it to the Inbox or not
  • Develop a checklist to ensure your campaigns are designed appropriately for modern subscribers
  • Understand new metrics that matter for the Inbox