Filling the Funnel: How to Build a Content Marketing Strategy for Growth
This session will provide a transparent and step-by-step look into how to build a modern content strategy focused on growing your business. Whether your team spans the globe or is…well, just you, get the growth recipe and discover how it can drive and shape your framework for just about everything, starting with content marketing.
After this session, you’ll be able to:
- Identify your company’s whitespace and define talk tracks to target and align your content efforts
- Flush out your content strategy by building user personas, picking a platform, creating a content calendar and setting goals
- Work hand-in-hand with sales to fill the funnel, drive ROI and affect the bottom line
- Go beyond the blog to take your content farther (think across growth – and making your strategy global and scalable)