The Power of Incrementalism and Effective Content Technology: How to Steadily Improve Your Digital Results

We’ve reached a point where disappointment is common in web projects. We set up unrealistic expectations and timeframes and concentrate purely on big launches and redesigns. However, truly effective ROI lies in incrementalism – small changes, made over time, with the help of effective content technology, toward a logical overall goal.

Join Cate Waters, a Senior AE and Content Management Strategist at Optimizely to discuss how you can apply a human and technology mindset to improve how you connect with customers today.

After this session, you’ll be able to:

  • Step away from the Big-Bang and avoid unrealistic expectations for your project
  • Plan and execute goals using incremental activities – a culture of incrementalism
  • Use content technology to incrementally increase the value of your web speed with safety

By having your badge scanned at this session, you are opting to have your contact information shared with the presenting sponsor.