Best Practices for Marketing to LGBTQ+ Customers and Non-White Customers
In 2021, most savvy marketers know the value of diversity and inclusion and why inclusive marketing matters. However, many of us are still learning HOW to market to diverse audiences. How do you develop an inclusive marketing plan that speaks to key segments like LGBTQ+ Customers and Non-White Customers. This session will give you the intel and best practices you need to develop your inclusive marketing plan.
After this session, you’ll be able to:
- Utilize tools to identify the diversity of your customer base
- Apply best practices for marketing to LGBTQIA+ consumers, from channel recommendations to inclusive language
- Apply best practices for marketing to the largest and fastest growing segment – the multicultural or non-White customer