Innovate to Elevate: The Data-Driven Marketer
It’s a simple concept: innovate to elevate. Marketers today must innovate to grow. How they leverage brand and consumer data will be a key indicator of their success. This session will challenge digital marketers to reconceptualize their role as analyst, artist and storyteller, identifying the tools and skills needed for effective data-driven innovation.
After this session, you’ll be able to:
- Understand the current role of big data and analytics in the digital marketing landscape
- Identify three critical skills needed to innovate as a data-driven digital marketer
- Identify an actionable data-driven plan to apply during your next concepting or ideation session