Marketing is Eating Sales: How to Thrive in This New Data-Driven World

This session will explain how high-performing companies utilize the data-driven methodologies and insights of marketing to facilitate, and in some cases even own, the entire revenue process to accelerate growth. This session is for leaders in marketing, sales and product who want to learn the foundational steps required to build a data-driven growth engine.

After this session, you’ll be able to:

  • Build the “Formula to Revenue” for your company, the foundation on which all decisions should be made
  • Understand key elements in the data layer required for full visibility on the customer lifecycle
  • Select the perfect set of tools to super-charge your growth