Where Consumers Go, Content Must Follow: Delivering Personalized Omnichannel Experiences at Scale
Consumers want emotionally satisfying experiences and will switch brands to get them. As businesses try to become more humanized and build trust with customers, the challenge of getting content out fast enough to deliver omnichannel personalization that truly connects is a challenge all marketers face. This is because there is no experience without personalization and there is no personalization without content.
This session will discuss how marketers can achieve omnichannel content production and distribution at scale. Attendees will walk away with learnings and actionable items critical to crafting a story of scale and delivering that story to the right audience at the right time – unlocking experiences that win customers powered by personalization and content.
After this session, you’ll be able to:
- Build content at scale and centralize content for agility
- Develop an effective content strategy and an experience map
- Deliver experiences that connect through content