One Message, Many Voices: Content Consolidation at NASCAR

A marketer, a digital producer, and a social creator walk into a conference room… we’ve all been in that meeting, fighting it out to make sure our business unit gets a slice of the pie. But what if it wasn’t a battle? What if it was a collaboration? What if you were one team? NASCAR’s Content Strategy group brings together marketing, digital and social content strategy to ensure a consistent brand message across its fan engagement platforms.

After this session, you’ll be able to:

  • Organize a more streamlined process for content creation and distribution
  • Address cross-functional efficiency and communication challenges
  • More effectively leverage content creation and marketing resources
  • Produce more impactful, more engaging and overall better content