How to Optimize your B2B LinkedIn Ads for 2022

As we all know, LinkedIn is one of the most expensive social media platforms for digital ads because of its elite members. With the Pandemic, even more professionals are conducting business online. As a result, it’s more important now than ever to make sure you set up your ads cost-efficiently AND for success. During this session, we’ll discuss targeting tactics, strong ad creative practices, and ad testing to understand your audience better.

After this session, you’ll be able to:

  • Apply the best targeting practices to reach your audience on LinkedIn
  • Strengthen your ad creatives to attract more leads
  • Leverage third-party data integration platforms to layer additional targeting
  • Prepare for the future of what social media marketing looks like for 2022