Using Data to Drive a Platform-Specific Social Strategy

When you love the content you’re producing, it’s tempting to share it across all social media platforms. However, experienced marketers like yourselves know this isn’t the most impactful way to approach your social strategy. So how do you determine which content goes where? Which metrics do you prioritize when analyzing your social media performance? How do you establish benchmarks to make sure you’re headed in the right direction? This session will answer these questions so you can establish a game plan for an ever-evolving social strategy optimized for your audiences on each platform.

After this session, you’ll be able to:

  • Effectively use analytics to make informed, strategic choices about your social strategy
  • Establish benchmarks to measure your growth over time
  • Develop a platform-specific social strategy to reach your audience where they are
  • Communicate your data-driven choices to stakeholders across departments and organizations

This session is for experienced social media marketers who have a general understanding of social analytics and are looking to improve their strategy to reach organizational goals.