Reimaging, Rediscovering and Reinventing Your Brand through Storytelling
Storytelling has become one of the most useful tools at a brand’s disposal to capture the imagination. In this interactive session, attendees will learn through a case study format how a company that has been in business for 36 years is trying to create relevancy through storytelling, while simultaneously balancing how to speak to a younger demographic while nurturing its existing customer base.
Shared in this session will be progress and best practices made in the areas of:
- Creating consistency and refreshing brand look and feel
- Evolving the voice to be more conversational
- Creating video content to share the ‘why’