Search Engine Experience is the New SEO
This session goes into detail about the new search engine landscape and how to plan for the entire search experience not just organic listings. Join us to learn what the overall search experience is going to look like in the future especially with the addition of voice search becoming a major factor, and how we as marketers can prepare for this change.
After this session, you’ll be able to:
- Understand what the search experience is going to look like in the future and how marketers need to prepare for it
- Look beyond keywords on web pages and start optimizing for imagery, voice, videos, Q&A results, products, and more
- Keep content fresh, relevant, and competitive in a new era of search engine marketing