The Smallest of Details Makes a Big Difference in Customer Segmentation

This session will challenge the audience to think deeper into the science behind customer segmentation and understand why that segmentation is so crucial. They will be exposed to the array of resources available to marketers and learn how to leverage different data systems to their benefit. They will also understand how this data can be employed in a tactical media plan as well as influence the creative and message they use in each of their campaigns.

After this session, you’ll be able to:

  • Understand what marketing data systems exist for marketers, and how to navigate the parts and parcels of data
  • Be able to assess a realistic budget and create a tactical media plan
  • Analyze and use what’s important in the data you have uncovered
  • Incorporate that information in your strategy including your creative and investment decisions