Tactics for Evergreen Content – Utilizing Customer Feedback and Creativity to Generate Buzz

One of the hardest parts of creating great content begins with brainstorming an idea, especially one that lasts. Too often, marketers create pieces that are seasonal or must be updated regularly. This session will provide tactics for creating evergreen content that is meant to last without updates. From ideation to promotion, the session will walk you through key components and tactics for creating evergreen content and generating buzz around it.

After this session you will be able to:

  • Utilize the concept of evergreen content and effectively brainstorm ideas
  • Use customer feedback to create content that resonates with your audience
  • Promote your content in the right places and at the right times to ensure it is seen and shared