The Content Marketing Blueprint for Professional Services Companies
Done right, content marketing is a valuable tool for businesses. You and your team understand that. Your internal clients–lawyers, accountants, consultants, brokers, originators, engineers, not to mention other functional departments–don’t always understand that. You need to make them understand so you can get the support and resources to make your content marketing strategy a reality. Creating a content marketing strategy at professional services firms is challenging; but approached the right way, it can elevate the status and perceived-value of the marketing team in ways few other initiatives can.
After this session, you’ll be able to:
- Create an action plan to build and make the case for a content marketing strategy
- Understand how to link your company’s business objectives with content marketing activities
- Establish a list of important metrics to track (and examples for how to track them)