Transform Your Video Marketing To Be More Actionable

What does dating and advertising have in common? The pursuit of love and loyalty. Customers are actively seeking, passionate and engaged on YouTube. Using video, learn proven strategies about how you can transform your brand’s video marketing and content into ads that are love letters for your customers. After this session you will learn about digital video tactics, tools and strategies to: Understand how to transform video marketing campaigns to be more actionable and discoverable Use videos to initiate longer, more inclusive conversations, form deeper connections, and how to invite customers to take immediate, measurable next steps towards conversions Leverage YouTube creators for reach, trust and influence to align with your marketing goals. Utilize data for more insight driven content creation and to empower media strategies