Trust in the Future

The marketing metric of the next decade will be trust. There will be no more effective – nor more critical – way of building a brand than building a community who trusts you enough to advocate on your behalf.

With trust in brands and advertising at an all-time low, there will never be a better time to build a human-centered marketing strategy. The tactics of this decade—data collection, tracking, endless ads—will not work in the next.

Your customers are already telling you how to connect with them in a way that will grow your business. Are you ready to listen?

After this session, you’ll be able to:

• Measure and audit the trust you’re already earning (or losing) right now
• Position clear value exchanges for data, sourced directly from customers
• Leverage transparency and societal engagement to establish and build trust over time