Matthew Capala is a search marketing strategist, speaker and author. With a decade of SEO and SEM experience, he has helped major brands crush major goals. As the Founder and Managing Director of Alphametic, he manages a team of specialists to help his clients increase ROI from their online marketing efforts. He has been featured in Inc, Forbes, Chicago Tribune, eMarketer, Huffington Post, Mashable, Entrepreneur, and The Next Web. He is also the Founder of SearchDecoder SEO Training Institute, and is the author of the bestselling “SEO Like I’m 5.